Join The Flow
Mobile Optimized
To ensure that the brand felt both consistent and true to the heart of Praxis Mariposa, we developed a tone of voice that reflects clarity, care, and professional empathy. Matching this, we created a unique color palette rooted in meaning and emotional resonance—each shade selected with intention:
Orange represents transformation—symbolizing growth, change, and the warmth patients need to feel safe and supported.
Green stands for healing—radiating vitality, nature, and the renewal of body and mind.
Beige embodies transparency—grounding the brand in trust, neutrality, and open communication.
The custom logo ties it all together: a butterfly (translates to "Mariposa" in Spanish) featuring a human silhouette, symbolizing personal transformation and the practice’s role in guiding patients toward lasting health and holistic well-being.
Join The Flow
Praxis Mariposa
When we first connected with the owner of Praxis Mariposa, Lisa Carral Linares, the vision for the brand was already clear: a modern, trustworthy space dedicated to holistic health. Through an in-depth market analysis and brand positioning process, we worked closely with the founder to define a brand identity that reflects the essence of her practice — a place where physical and mental wellbeing are brought into balance.
Together, we developed a website and visual style that feels both calming and empowering. Focused on preventative and orthomolecular medicine, the new digital presence educates patients and invites them to take an active role in their health journey. Throughout the project, we carefully highlighted the practice’s individualized, holistic approach, offering visitors a welcoming and informative online experience.
Our Favourite
Features
transformative & holistic
The Praxis Mariposa website combines soothing animations and butterfly video loops to express the brand’s transformative essence. We crafted an intuitive content flow filled with valuable information and high-ranking FAQs, guiding users naturally while optimizing SEO.
Visuals blend seamlessly—from stock images to founder portraits—reflecting the brand’s authenticity. A full suite of logo variants ensures consistent identity across formats, from favicon to print-ready illustrations.
Transformative Design
UP NEXT
on this client's journey
Since launching the website, we've continued to support Lisa in maintaining a cohesive visual identity across all online platforms. Our collaboration includes ongoing SEO optimization and ensuring proper Google indexing, helping her reach the right audience and strengthen her digital presence over time.
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Testimonial Coming Soon
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Lisa Carral Linares
