Inspired by the Ocean
Designed for impact.
In 2022, we packed up and set off, exploring places where the ocean was never far from sight. With every new coastline, we felt more connected to its rhythm, ever-moving, ever-calling.
We knew we wanted to stay close to the sea, but like the tides, we were drawn to keep flowing forward, discovering new shores. That spirit of freedom, movement, and natural flow became the heart of our brand, and it’s what we bring to every design we create.
Our Mission?
make a difference online
Bringing clarity, confidence, and consistency to brands ready to rise.
We envision a digital world where experience, story, and strategy collide to create unforgettable brands that move people to action.
Create Memories
we serve brands that make people feel
We work with retreats, wellness leaders, event creators, destination brands, and soulful entrepreneurs who have built something meaningful, yet feel unseen online.
If you’re running a business that thrives on connection, community, and quality, we’re here to help you show up with confidence and attract clients who truly value what you offer.
Meet Your Designer
JOLIE ROCHELL
My partner and I founded TidesCalling with a shared vision born from our love for freedom, creativity, and coastal living.
Today, I lead the studio as your head designer and strategist, bringing together over a decade of experience in branding, marketing, and events to help passionate founders craft digital experiences that truly reflect the quality of what they offer. I’m all about creating websites that feel right, designs that flow with your story and move people to action.
What we offer
We specialize in Wix Studio websites and brand strategy for experience-driven businesses. Our services include:
Brand Strategy
Clarify your vision, voice, and audience to build a brand that truly connects and converts.
Visual Identity
Design that speaks your story, logo suite, colors, fonts, and brand guide aligned with your essence.
Website Design
Custom Wix Studio websites that blend flow, function, and strategy to elevate your brand online.
Ongoing Support
Stay relevant with continuous updates and strategic brand guidance.
how we work
Experience-Driven
Whether you're starting fresh or levelling up, our signature offer called The Visibility Map offers three tailored packages to fit your stage of business. Begin with a free 15-minute Brand Clarity Call where we review your online presence and recommend the best path forward.
We only take on a limited number of projects per month to ensure each client gets our full attention. If you're ready to build a brand that flows and a website that works, we’d love to hear from you.
FAQ's
Do you have questions? There is a good chance someone else did too. We took some time to summarise the most asked ones for you.
Our process is designed to be both comprehensive and efficient. Most projects are completed within 3–5 weeks, depending on your response time and scope. We’ll walk you through every step, and make it as smooth as possible.
That’s exactly what we’re here for. The Visibility Map includes a guided strategy session and brand discovery process to help you get clear on your vision, voice, and visuals, even if you’re starting from scratch.
Absolutely. Whether we’re refining what you’ve got or starting fresh, we’ll assess your current brand assets and recommend what needs to stay, evolve, or be redesigned to truly elevate your brand and attract your dream clients.
Yes! We’ll build your site on a user-friendly platform and provide a walkthrough video or session so you feel confident making updates. No coding skills needed, just the freedom to stay in control. And if you'd prefer not to worry about it at all, we also offer optional maintenance packages so you can stay hands-off and stress-free.
Perfect. We specialize in experience-first branding, whether you’re launching a wellness retreat, boutique stay, or vibrant festival. We know how to capture the energy and essence of your event online, and get people excited to attend. Our services can also include social media content production, branded graphic design (posters, flyers, etc.) and ads creation as well as management. Book your Brand Clarity Call to discuss the details personally.
Yes! We offer two options:
– Pay upfront to save 20% and secure your spot instantly.
– Flexible payment plan: Spread the cost across 4 monthly payments. This option is perfect for clients who prefer smaller, manageable payments.No matter which option you choose, you'll receive the same high-touch support and transformation.
We totally understand that timing and budgeting need to align. We only take on 2 clients per month to ensure each project gets our full attention, which means spots can fill quickly. If now’s not the right time, you can join our waitlist and be the first to hear about our next intake. But if you’re serious about growing your brand, we recommend securing your spot early -> it’s first in, best dressed.